"Here Comes Santa Claus, Here Comes Santa Claus, Right Down Santa Claus Lane," is the opening lyrics of Gene Autry's timeless Christmas tune. However, if you are driving down US 1 through Toombs County in Southeast Georgia, you could sing 'Here Comes Santa Claus' all year long.
Just south of Lyons on US 1 is the small City of Santa Claus, Georgia. During the 1930s, as automobile tourist traffic increased, Calvin Greene, a local pecan farmer, sought clever ways to promote and attract visitors to his pecan stands and encourage them to stay at his motor inn. His idea was to name the area around his farm after the Christmas icon, Santa Claus. Santa Claus developed from 60 acres of Greene's farmland and was incorporated in 1941. Originally 'Santa Clause', the 'e' was dropped in 1970.
Greene tapped Bill Salem to develop Santa Claus - complete with holiday-themed street names like, Reindeer Street, Rudolph Way, and Candy Cane Street. Salem also built the community's water and sewer system.
Santa Claus is a city of just over 200 residents. Visitors stop year-round to mail letters to Santa, check out the Reindeer Trail, or enjoy Santa's Garden. Every holiday season, the city hosts an annual Christmas tree lighting and residents' dinner.
All photos taken by post author - June 7, 2025.
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